Surrealism in Advertising - OUCA401

Lifebuoy - 'You are what you touch'.

This is a surrealistic campaign for Lifebuoy Handwash, a brand marketed by Unilever. The campaign shows that incorporating something that disrupts the usual can give a strategic advantage due to its creative nature. In this advert, Lifebuoy Handwash reminds us of how important it if to wash your hands with the campaign "you are what you touch".
These surreal images of a kitten croissant and a hamster muffin stress the company's message of hand washing hygiene. It is a creative way to get attention and perhaps even encourage non-germaphobes into washing their hands before they eat.
It uses the surrealist technique of metamorphosis to change the shale and perception of the animal,  but keeps realistic qualities such as colour in order to allow the consumer to identify with the object that it should be.
Not all people are concerned with their exposure to germs and assume that their hands are clean if they have been washed recently. The execution of this ad helps people create an image of what words would not be able to do.